"...to 'be less bad' is to accept things as they are, to believe that poorly designed, dishonorable, destructive systems are the best humans can do. This is the ultimate failure of the 'be less bad' approach: a failure of the imagination. From our perspective, this is a depressing vision of our species' role in the world. What about an entirely different model? What would it mean to be 100% good?"

~ William McDonough & Michael Braungart, Cradle to Cradle

We built Rethink.Design to curate regenerative design ideas - Ideas inspired by recognition beyond 'sustainability' - Ideas that progressively enrich our world over time.

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Living Building Challenge
Living Building Challenge

The Living Building Challenge is a philosophy, certification, and advocacy tool for projects to move beyond merely being less bad and to become truly regenerative. The Living Building Challenge consists of seven performance ...

Biophilic Design
Biophilic Design

Biophilic design is a concept used within the building industry to increase occupant connectivity to the natural environment through the use of direct nature, indirect nature, and space and place conditions. Used at both the ...

Biodynamic Agriculture
Biodynamic Agriculture

We’re committed to uplifting land stewards leading the charge of regenerating the world’s soils and directly contributing to their empowerment. That commitment inspired us to create a Farmland Program which is composed of...

Sandstone Walls
Sandstone Walls

SIREWALL is a technologically advanced refinement of ancient building practices. It represents the transformation of a historically proven but unsophisticated and limited building material into a top tier contemporary archite...

2030 Commitment
2030 Commitment

The mission of the AIA 2030 Commitment is to  transform the practice of architecture in a way that is holistic, firm-wide, project based, and data-driven. By prioritizing energy performance, participating architecture fi...

Non-Toxic Paint
Non-Toxic Paint

For thousands of years, paints and plasters were formulated using natural materials. These tried and true techniques were largely forgotten with the success of the petrochemical paint industry during the post-World War II bui...

Green Walls
Green Walls

A living wall offers numerous benefits at economic, ecological and societal levels. People are happier in a green environment than in grey surroundings. The plants in a living wall filter particulate matter from the air and...

Bamboo Lumber
Bamboo Lumber

Composite bamboo building products are available as an alternative to lumber (Lamboo) or as a panelized or extruded product line for use in cladding, decking, or rainscreen wall assemblies (Dasso, Fortress)....

Rice Husk Siding, Cladding, and Decking
Rice Husk Siding, Cladding, and Decking

Rice hull 'lumber' upcycles a plant material that’s already harvested and ready to use. Every year, rice processors leave 100 million metric tons of hulls behind. Rice hulls are a natural wonder of waterproof strength and ...

Mass Timber
Mass Timber

Mass timber is comprised of multiple solid wood panels glued, dowelled, or nailed together to create strong and stable structural building components. It’s a relatively low carbon alternative to concrete...

Net Positive Energy Architecture
Net Positive Energy Architecture

Source: "The Power of Zero: Learning from the World's Leading Net Zero Energy Buildings," by Brad Liljequist (International Living Future Institute, 2010). In one simple, elegant sentence, a radical agenda for eliminating ca...

Construction Best Practices
Construction Best Practices

It has evolved into a guidebook of field-tested construction details, many shaped by Hammer & Hand’s experience in high performance passive building. We expect the information contained herein to grow, deepen, and evolve as...

Intelligent Lighting
Intelligent Lighting

Rethink your traditional power distribution methods Lighting systems are one of the largest electrical draws in buildings. LED (Light Emitting Diode) technology has improved in quality, reliability, and cost to the point wher...

Plumbing Leak Monitors
Plumbing Leak Monitors

According to Travelers Insurance claim data from 2009-2016, more property losses resulted from non-weather water claims (20%) than weather-related water claims (11%)*. Non-weather water claims can involve plumbing-related los...

Electrochromic Glass
Electrochromic Glass

SageGlass doesn’t just improve buildings, it inspires a new way of thinking about glass. By creating a product that tints on demand and improves the human experience in a built environment, we’ve revolutionized the purpos...

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